https://www.alihall.design/work daily 1.0 2026-06-04 https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/288eaf1e-8e2e-4b02-8712-752f63486e9a/Digital_Glyph_Green.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/5190b479-71a2-422c-b4ca-fcc7b78c0a10/WA2.png Work - WhatsApp Growth 2025–Present Product Design Leader for WhatsApp Growth's Acquisition and New User Experience pillars. This includes activation, WhatsApp Web experience, Brand experiences and 0–1 incubation. View More https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/2e0e0e7e-e1e1-4791-8ba4-a30683b5717e/ig.png Work - Instagram Growth 2023–2025 Product Design Leader for Instagram Growth's Acquisition and New User Experience pillars. This included activation, Instagram Web experience, Brand experiences and 0–1 incubation. View More https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/aa2b98b6-f579-4a74-bc6c-ae87e1b1bc7d/Novi_prototype_final.gif Work - Novi 2019–2022 Send money as easily as sending a message. Novi was a digital wallet from Meta that helps people send and receive money internationally — instantly, securely, and with no fees. Novi used USDP (Pax Dollar), a digital currency which runs on secure blockchain technology. I’m one of the founding designers that created the 0–1 product experience. I managed a global team supporting this. View More https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/0ee728bb-be39-46ae-8afd-f3852cc78c26/Wavi_prototype_v2.gif Work - Novi, WhatsApp 2019–2022 Novi on WhatsApp, enabled people to transfer money without ever leaving their WhatsApp chat. Payments appeared directly in the chat. Read more about this here. I’m one of the founding designers that created the 0–1 product experience. I managed a global team supporting this. Learn more https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/77dfe26c-7825-400d-9ada-f8a39c2e4188/Messenger_split_pympt.gif Work - Messenger Payments 2020–2022 People use payments across the Meta family of apps to shop, donate to causes and send money to each other. Payments in Messenger make these transactions easier. We launched split payments, birthday gifting, and holiday-themed payments. I managed the consumer Messenger payments ecosystem. Download App https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/fc809bca-a682-4af9-9402-0d0823ab66c1/WA_BRL.jpg Work - WhatsApp Brazil Payments 2020–2022 WhatsApp Brazil payments allows people to send and receive money via the app in real-time. The over 10 million small and micro businesses are the heartbeat of Brazil’s communities. Making payments simple can help bring more businesses into the digital economy, opening up new opportunities for growth. I managed the consumer WhatsApp payments ecosystem. Learn More https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/d56a0bf1-72e2-4acc-88e5-77d9c09fca8e/NF_2022.jpg Work - Facebook, News Feed 2017–2019 Product design lead for the News Feed design system team with a vision of making News Feed more readable, conversational, and easier to navigate. I evolved the News Feed ecosystem building and expanding the component library, developing core features (like co-designing the context button and audio stories), and designing for emerging markets. https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/0b1a8a39-4f71-4792-b860-25fd5a0e6f7a/Evernote_Note2.jpg Work - Evernote & Evernote Market 2014–2017 Product design lead for Android. Led and shipped experiences across all platforms (iOS, Android, desktop, web.) Download App One of the founding designers of Evernote Market, an online retail storefront that showcased a curated collection of physical products inspired by the digital Evernote product. See More https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/49a4dfc4-4a35-4748-8acb-56d402f00c2d/Evernote-Market2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alihall.design/about daily 0.75 2026-06-04 https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/dc6d793e-f41d-4b73-aebd-ab9b9d30bc45/Screenshot+2026-01-31+at+9.30.57+AM.png About - From craft to scale, and the throughline between them. I'm a product design leader with 13+ years building consumer products that reach billions, from scrappy startups to the largest platforms in the world. My throughline is growth: how new people discover a product's value, decide to trust it, and stay. I have led that work across WhatsApp, Instagram, Meta FinTech, and Facebook’s bets, and I care most about the human moments underneath the metrics. I started as a maker. As lead Android designer at Evernote, I learned to sweat the details of a single screen, and I built Evernote Market, a curated storefront that paired physical products with the app. At Facebook, I was hired for my Android expertise to build News Feed experiences for people new to the app and new to the internet, and to lead design for the News Feed design system. That is where I went from sweating single screens to shaping the systems that keep a massive surface coherent as it changes. That instinct for systems pulled me toward the hardest problems. Leading Consumer Design for Meta FinTech, I built payments from zero to one across Novi, WhatsApp Payments, and Messenger Payments. The motivation was access. Roughly 1.7 billion adults are still unbanked, and remittance fees cost migrants billions a year. Novi explored a future where safe, affordable digital payments could reach more people through a stablecoin-based wallet. Building something new, at that scale, with that much at stake, is where I learned to lead. Since then I have led growth design at the largest consumer scale there is. Two years leading Instagram Growth across acquisition and new-user experience, and now WhatsApp Growth, which I lead today. Activation, the web, brand experiences, identity, and zero-to-one bets, across billions of people. End-to-end product strategy and craft, experimentation roadmaps, and the systems that let teams scale without losing the thread, on work that has spanned Europe, MEA, and LATAM. What pulls my attention now is how design itself is changing. I work AI-native, building and shaping product direction hands-on in tools like Cursor and Claude, prototyping in real code and synthesizing research in hours instead of weeks. My conviction is that when machines can generate anything, taste becomes the work. Holding the line on design excellence and quality is the harder part, and the one that separates a product people tolerate from one they love. That is the practice I am building, on my teams and in my craft. Outside product, I'm a contemporary fine artist and creative wellness advocate. My art explores place, memory, and emotional connection, and it is where I go to think with my hands. I mentor through Women @ Meta Design and teach floral design and painting workshops, because the bar only rises when you bring others up with you. Giving back matters to me: I sit on the board of Dress for Success and volunteer with the American Cancer Society. I live in the Bay Area with my husband and our four cats. I care most about the moments where a product earns someone's trust. That is the work I want to keep doing, at the highest level. Say hello: @AliHall.design · LinkedIn · AliHall.art https://www.alihall.design/speaking daily 0.75 2026-06-04 https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/1641768784881-Y7QLZ0MP1C6E445B7XC4/IMG_20191023_184222_1_Original.JPG Speaking https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/1641769212116-AAJ4AXFD1ZTPZIT0D2AU/IMG_2768+copy.JPG Speaking https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/1641769333299-5XOSGEZM95O2K9Y61497/Screen+Shot+2022-01-09+at+3.01.54+PM.png Speaking https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/1641769787283-0J47LSIBW21ESAL5EBDC/Screen+Shot+2022-01-09+at+3.09.19+PM.png Speaking https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/1641770130030-5XBGHV6V1501E3ED8I91/Screen+Shot+2022-01-09+at+3.14.49+PM.png Speaking https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/1641770707410-RQP1OW8R3X2NKZKNRD39/Screen+Shot+2022-01-09+at+3.24.44+PM.png Speaking https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/1641770868490-EHGAS85OU80SZXO9OV8W/Screen+Shot+2022-01-09+at+3.05.05+PM.png Speaking https://www.alihall.design/evernotemarket daily 0.75 2022-01-12 https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/1641962169082-EUSHXDVLQNGCPFUPVK57/3.jpeg Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/1641962242791-QINGVC20UML5URUSPIZQ/4.jpeg Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/1641962253291-73NORNF19KAATINCMERJ/5.jpeg Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/1641962513790-20DPM0LV7JN65QNM7EN9/1.jpeg Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/1641962691097-N3Y9WM4A6PTZDFNWN6EB/2.jpg Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/1641964749858-QUCS26LMTNXLC1MD5IW4/evernote_market_header.jpeg Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/17f15744-729f-4a82-aed6-19a4bcc06218/1.jpeg Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/35ccbd4a-0de5-4fbc-9a84-0685cdd7fd11/1.5.jpeg Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/787fe7d0-8004-4ad3-9af2-aa79c814e029/2.jpeg Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/5f589ccb-dd8f-41c8-b0b2-d15c6272c83e/3.jpeg Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/45728b79-63a5-48ad-919f-0ad36f2825b6/4.jpeg Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/992847b2-880a-482e-bf92-334ad0dca925/6.jpeg Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/fb52890e-f30c-4580-b761-3668f6ccfa05/7.jpeg Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/50e0a490-c045-440a-8a1b-fdc86ea08b97/8.jpeg Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/46984dee-cd84-4115-8cd9-87e87724eacb/9.jpeg Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/27422294-dab6-431c-b6c0-f19b98e2bcc4/10.jpeg Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/297ce751-20a1-445c-8dd5-32fb6b3ba884/11.jpeg Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/86a155d3-7829-4388-bd6e-d7dda4dc678e/Evernote-Market.png Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/86978cdb-5061-46e1-a33b-03026ee0b821/Evernote-Market-Web-Layout.png Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/44fad0c4-efbe-4866-9c41-4077b7386f60/Evernote-Market-Mockup-scroll.gif Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/ef749218-a688-43e3-952f-d32940f6d018/Evernote-Market-Bent-Ply.jpeg Evernote Market