https://www.alihall.design/work daily 1.0 2026-01-31 https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/288eaf1e-8e2e-4b02-8712-752f63486e9a/Digital_Glyph_Green.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/5190b479-71a2-422c-b4ca-fcc7b78c0a10/WA2.png Work - WhatsApp Growth 2025–Present Product Design Leader for WhatsApp Growth's Acquisition and New User Experience pillars. This includes activation, WhatsApp Web experience, Brand experiences and 0–1 incubation. View More https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/2e0e0e7e-e1e1-4791-8ba4-a30683b5717e/ig.png Work - Instagram Growth 2023–2025 Product Design Leader for Instagram Growth's Acquisition and New User Experience pillars. This included activation, Instagram Web experience, Brand experiences and 0–1 incubation. View More https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/aa2b98b6-f579-4a74-bc6c-ae87e1b1bc7d/Novi_prototype_final.gif Work - Novi 2019–2022 Send money as easily as sending a message. Novi was a digital wallet from Meta that helps people send and receive money internationally — instantly, securely, and with no fees. Novi used USDP (Pax Dollar), a digital currency which runs on secure blockchain technology. I’m one of the founding designers that created the 0–1 product experience. I managed a global team supporting this. View More https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/0ee728bb-be39-46ae-8afd-f3852cc78c26/Wavi_prototype_v2.gif Work - Novi, WhatsApp 2019–2022 Novi on WhatsApp, enabled people to transfer money without ever leaving their WhatsApp chat. Payments appeared directly in the chat. Read more about this here. I’m one of the founding designers that created the 0–1 product experience. I managed a global team supporting this. Learn more https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/77dfe26c-7825-400d-9ada-f8a39c2e4188/Messenger_split_pympt.gif Work - Messenger Payments 2020–2022 People use payments across the Meta family of apps to shop, donate to causes and send money to each other. Payments in Messenger make these transactions easier. We launched split payments, birthday gifting, and holiday-themed payments. I managed the consumer Messenger payments ecosystem. Download App https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/fc809bca-a682-4af9-9402-0d0823ab66c1/WA_BRL.jpg Work - WhatsApp Brazil Payments 2020–2022 WhatsApp Brazil payments allows people to send and receive money via the app in real-time. The over 10 million small and micro businesses are the heartbeat of Brazil’s communities. Making payments simple can help bring more businesses into the digital economy, opening up new opportunities for growth. I managed the consumer WhatsApp payments ecosystem. Learn More https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/d56a0bf1-72e2-4acc-88e5-77d9c09fca8e/NF_2022.jpg Work - Facebook, News Feed 2017–2019 Product design lead for the News Feed design system team with a vision of making News Feed more readable, conversational, and easier to navigate. I evolved the News Feed ecosystem building and expanding the component library, developing core features (like co-designing the context button and audio stories), and designing for emerging markets. https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/0b1a8a39-4f71-4792-b860-25fd5a0e6f7a/Evernote_Note2.jpg Work - Evernote & Evernote Market 2014–2017 Product design lead for Android. Led and shipped experiences across all platforms (iOS, Android, desktop, web.) Download App One of the founding designers of Evernote Market, an online retail storefront that showcased a curated collection of physical products inspired by the digital Evernote product. See More https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/49a4dfc4-4a35-4748-8acb-56d402f00c2d/Evernote-Market2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.alihall.design/about daily 0.75 2026-02-01 https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/dc6d793e-f41d-4b73-aebd-ab9b9d30bc45/Screenshot+2026-01-31+at+9.30.57+AM.png About - Designing Products People Trust, Use, and Love I’m an entrepreneurial Product Design Leader with 13+ years of experience building and scaling consumer products across startups and global platforms. I specialize in growth, acquisition, activation, new user experience, and 0–1 incubation, with deep experience across consumer UX, payments, and fintech. Today, I lead Product Design for WhatsApp Growth across Acquisition and New User Experience. My scope includes activation, WhatsApp Web, brand experiences, and early-stage incubation. I partner closely with product, engineering, data science, research, and marketing to create high impact experiences that help people discover value quickly and keep coming back. Previously, I spent two years leading Product Design for Instagram Growth across Acquisition and New User Experience, including activation, Instagram Web, brand experiences, and 0–1 growth bets. Across both teams, I have led end-to-end product strategy and execution, shaped experimentation roadmaps, and built systems that help teams scale effectively. Before growth leadership, I led Consumer Design for Meta FinTech. This included Novi, WhatsApp Payments, and Messenger Payments, spanning payments, financial services, and emerging technology. A core motivation behind this work was increasing access and reducing barriers to financial inclusion. Around the world, basic financial services are still out of reach for many. Approximately 1.7 billion adults remain unbanked, and remittance fees cost migrants billions each year. Novi explored a future where safe, affordable digital payments could be more accessible globally through a stablecoin-based digital wallet experience. Earlier in my career, I was a Senior Product Designer on Facebook News Feed, partnering with executives on product strategy and leading design system efforts. Prior to that, I served as lead Android Product Designer for Evernote and also was part of developing Evernote Market, a curated online storefront of physical products that paired with the app experience. I have extensive global travel experience and have worked on initiatives spanning Europe, MEA, and LATAM. I’m passionate about design leadership, mentorship, and building inclusive, high-performing teams. I have spoken and led workshops within the interaction design and UX community, including at Georgia Tech and Cal Poly, San Luis Obispo. Outside of product design, I’m a contemporary fine artist and creative wellness advocate. Through my art practice, I explore themes of place, memory, and emotional connection, using creativity as a tool for grounding and reflection. You can view my artwork and creative projects at AliHall.art. I mentor through Women@ Meta Design and teach floral design and painting workshops through @AliHall.art. I live in the Bay Area with my husband and our 4 cats. Social: @AliHall.design LinkedIn: Ali Hall https://www.alihall.design/speaking daily 0.75 2022-07-06 https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/1641768784881-Y7QLZ0MP1C6E445B7XC4/IMG_20191023_184222_1_Original.JPG Speaking https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/1641769212116-AAJ4AXFD1ZTPZIT0D2AU/IMG_2768+copy.JPG Speaking https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/1641769333299-5XOSGEZM95O2K9Y61497/Screen+Shot+2022-01-09+at+3.01.54+PM.png Speaking https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/1641769787283-0J47LSIBW21ESAL5EBDC/Screen+Shot+2022-01-09+at+3.09.19+PM.png Speaking https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/1641770130030-5XBGHV6V1501E3ED8I91/Screen+Shot+2022-01-09+at+3.14.49+PM.png Speaking https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/1641770707410-RQP1OW8R3X2NKZKNRD39/Screen+Shot+2022-01-09+at+3.24.44+PM.png Speaking https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/1641770868490-EHGAS85OU80SZXO9OV8W/Screen+Shot+2022-01-09+at+3.05.05+PM.png Speaking https://www.alihall.design/evernotemarket daily 0.75 2022-01-12 https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/1641962169082-EUSHXDVLQNGCPFUPVK57/3.jpeg Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/1641962242791-QINGVC20UML5URUSPIZQ/4.jpeg Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/1641962253291-73NORNF19KAATINCMERJ/5.jpeg Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/1641962513790-20DPM0LV7JN65QNM7EN9/1.jpeg Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/1641962691097-N3Y9WM4A6PTZDFNWN6EB/2.jpg Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/1641964749858-QUCS26LMTNXLC1MD5IW4/evernote_market_header.jpeg Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/17f15744-729f-4a82-aed6-19a4bcc06218/1.jpeg Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/35ccbd4a-0de5-4fbc-9a84-0685cdd7fd11/1.5.jpeg Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/787fe7d0-8004-4ad3-9af2-aa79c814e029/2.jpeg Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/5f589ccb-dd8f-41c8-b0b2-d15c6272c83e/3.jpeg Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/45728b79-63a5-48ad-919f-0ad36f2825b6/4.jpeg Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/992847b2-880a-482e-bf92-334ad0dca925/6.jpeg Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/fb52890e-f30c-4580-b761-3668f6ccfa05/7.jpeg Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/50e0a490-c045-440a-8a1b-fdc86ea08b97/8.jpeg Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/46984dee-cd84-4115-8cd9-87e87724eacb/9.jpeg Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/27422294-dab6-431c-b6c0-f19b98e2bcc4/10.jpeg Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/297ce751-20a1-445c-8dd5-32fb6b3ba884/11.jpeg Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/86a155d3-7829-4388-bd6e-d7dda4dc678e/Evernote-Market.png Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/86978cdb-5061-46e1-a33b-03026ee0b821/Evernote-Market-Web-Layout.png Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/44fad0c4-efbe-4866-9c41-4077b7386f60/Evernote-Market-Mockup-scroll.gif Evernote Market https://images.squarespace-cdn.com/content/v1/61d25ab5aaf87c4fee2743af/ef749218-a688-43e3-952f-d32940f6d018/Evernote-Market-Bent-Ply.jpeg Evernote Market