Product Design Leadership, WhatsApp Growth
Product Design Leader with 13+ years of experience driving user growth and building consumer products at scale across WhatsApp, Instagram, and Meta FinTech.
I currently lead Product Design for WhatsApp Growth (Acquisition + New User Experience), spanning activation, WhatsApp Web, brand experiences, and 0–1 incubation. My work focuses on creating high-performing growth experiences through strong product strategy, experimentation, and craft—partnering closely with product, engineering, analytics, research, and marketing.
Previously, I led design for Instagram Growth (Acquisition + New User Experience) across activation, Instagram Web, brand-led experiences, and early-stage growth bets.
Earlier in my career, I worked within Meta FinTech, leading consumer product design for payments and financial services across Novi, WhatsApp Payments, and Messenger Payments. I bring a background across growth, consumer UX, payments, and 0–1, with a leadership style grounded in empathy, clarity, and design excellence. Learn more about me here.
WhatsApp Growth
2025–Present
Product Design Leader for WhatsApp Growth's Acquisition and New User Experience pillars. This includes activation, WhatsApp Web experience, Brand experiences and 0–1 incubation.
Instagram Growth
2023–2025
Product Design Leader for Instagram Growth's Acquisition and New User Experience pillars. This included activation, Instagram Web experience, Brand experiences and 0–1 incubation.
Novi
2019–2022
Send money as easily as sending a message.
Novi was a digital wallet from Meta that helps people send and receive money internationally — instantly, securely, and with no fees. Novi used USDP (Pax Dollar), a digital currency which runs on secure blockchain technology.
I’m one of the founding designers that created the 0–1 product experience. I managed a global team supporting this.
Novi, WhatsApp
2019–2022
Novi on WhatsApp, enabled people to transfer money without ever leaving their WhatsApp chat. Payments appeared directly in the chat. Read more about this here.
I’m one of the founding designers that created the 0–1 product experience. I managed a global team supporting this.
Messenger Payments
2020–2022
People use payments across the Meta family of apps to shop, donate to causes and send money to each other. Payments in Messenger make these transactions easier.
We launched split payments, birthday gifting, and holiday-themed payments.
I managed the consumer Messenger payments ecosystem.
WhatsApp Brazil Payments
2020–2022
WhatsApp Brazil payments allows people to send and receive money via the app in real-time. The over 10 million small and micro businesses are the heartbeat of Brazil’s communities. Making payments simple can help bring more businesses into the digital economy, opening up new opportunities for growth.
I managed the consumer WhatsApp payments ecosystem.
Facebook, News Feed
2017–2019
Product design lead for the News Feed design system team with a vision of making News Feed more readable, conversational, and easier to navigate. I evolved the News Feed ecosystem building and expanding the component library, developing core features (like co-designing the context button and audio stories), and designing for emerging markets.
Evernote & Evernote Market
2014–2017
Product design lead for Android. Led and shipped experiences across all platforms (iOS, Android, desktop, web.) Download App
One of the founding designers of Evernote Market, an online retail storefront that showcased a curated collection of physical products inspired by the digital Evernote product.
