Designing Products People Trust, Use, and Love
I’m an entrepreneurial Product Design Leader with 13+ years of experience building and scaling consumer products across startups and global platforms. I specialize in growth, acquisition, activation, new user experience, and 0–1 incubation, with deep experience across consumer UX, payments, and fintech.
Today, I lead Product Design for WhatsApp Growth across Acquisition and New User Experience. My scope includes activation, WhatsApp Web, brand experiences, and early-stage incubation. I partner closely with product, engineering, data science, research, and marketing to create high impact experiences that help people discover value quickly and keep coming back.
Previously, I spent two years leading Product Design for Instagram Growth across Acquisition and New User Experience, including activation, Instagram Web, brand experiences, and 0–1 growth bets. Across both teams, I have led end-to-end product strategy and execution, shaped experimentation roadmaps, and built systems that help teams scale effectively.
Before growth leadership, I led Consumer Design for Meta FinTech. This included Novi, WhatsApp Payments, and Messenger Payments, spanning payments, financial services, and emerging technology. A core motivation behind this work was increasing access and reducing barriers to financial inclusion. Around the world, basic financial services are still out of reach for many. Approximately 1.7 billion adults remain unbanked, and remittance fees cost migrants billions each year. Novi explored a future where safe, affordable digital payments could be more accessible globally through a stablecoin-based digital wallet experience.
Earlier in my career, I was a Senior Product Designer on Facebook News Feed, partnering with executives on product strategy and leading design system efforts. Prior to that, I served as lead Android Product Designer for Evernote and also was part of developing Evernote Market, a curated online storefront of physical products that paired with the app experience.
I have extensive global travel experience and have worked on initiatives spanning Europe, MEA, and LATAM. I’m passionate about design leadership, mentorship, and building inclusive, high-performing teams. I have spoken and led workshops within the interaction design and UX community, including at Georgia Tech and Cal Poly, San Luis Obispo.
Outside of product design, I’m a contemporary fine artist and creative wellness advocate. Through my art practice, I explore themes of place, memory, and emotional connection, using creativity as a tool for grounding and reflection. You can view my artwork and creative projects at AliHall.art.
I mentor through Women@ Meta Design and teach floral design and painting workshops through @AliHall.art. I live in the Bay Area with my husband and our 4 cats.
Social: @AliHall.design